Side Story gives the wearer an evocative language in which to express their individual stories, with the scent's projection leaving a captivating signature trail. Long-wearing intensity and nuanced notes evoke histories, passions, and pleasures. Each fragrance was crafted to be gender-free and worn year-round. Six distinctive stories serve as the inspiration for our range.
Rana, the founder of Side Story, recalls that scent played an integral role in his early experiences. His grandfather’s Indian sandalwood plantations were the source of the soft, balsamic wood which his childhood toys and trinkets were made from. Today, the woody scent still evokes memories of that distinctive time and place.Read more
We create fragrances based on stories, rather than creating stories behind arbitrary fragrances.
We believe perfume should be one of life’s unremitting addictions, one that necessitates feeding.
We find the best craftsmen work alone, with aged tools, and in dimly lit workshops.
We endorse cultural coalescence as being the only way forward.
We spend hours on the little details, so others may spend countless more appreciating them.
We prefer fewer choices, less iterations and lengthier ownership.
We spend more than we should on the ingredients, and less than we should on advertising.
We dare to say perfume should last until the next day, like it did on our grandmothers.
We are rarely guided by trends, nor do we pay homage to passing fads.
We listen intently to each patron’s story, they are what inspires us further.