"My childhood memories are tinged with the scent of sandalwood. My grandfather owned plantations in India, which were the source of the soft, balsamic wood my childhood toys and trinkets were made from. Today, sandalwood is my Proustian madeleine: it instantly transports me to another time and place. I’m obsessed with sensory experiences like these.
I thought deeply about the different stories that ran through our lives and how they had impacted our senses, such as work, love, companionships, pleasure, travel. Since then, everything has been about capturing a story in a fragrance, and creating something that would evoke and transport a wearer to their own version of that story.
Today, each bottle of Side Story perfume begins its journey in Grasse, Provence, and is produced alongside a network of independent artisans. The fragrances are bottled in soda glass and sealed with hand-carved marble lids. Our century-old production facility, farmers, distillers, compounders, stonemasons, label makers, and designers are scattered across the globe."
We take responsbility in ensuring that the high standards we set for ourselves are maintained, from the craftsmanship behind the bottle and packaging, the balance and sillage of the scents, and to the quality and sustainability of the ingredients. None of these elements are ever compromised.
All Side Story fragrances begin with clean, natural ingredients. A ‘farm-to-fragrance’ approach preserves the character of each of our botanicals. We only use synthetics when they are the most sustainable option available. Each bottle and lid was crafted by hand in Italy and can be recycled or reused. We never use plastic in our packaging.
Our parfums are created to last. Each scent will linger on the body or on a garment, leaving a captivating memory of the wearer in their wake. Inspired by stories, the fragrances stand outside time, unconstrained by seasons or trends.
It is never perfume for perfume’s sake.Shop our range
Side Story strikes a fine balance between luxury and accessibility that is largely missing in the perfume market. On one hand, we use fine raw materials from Grasse, Provence, and other exceptional sources, and we collaborate with skilled master perfumers such as Jacques Chabert and Argeville who elevate the concept behind each fragrance to a form of high art. On the other, each of our ‘stories’ is meant to resonate with consumers on a universal level and we have consciously decided to price the fragrances at a more reachable price than brands with similarly high manufacturing standards.